Time Pressures Used To Advantage When Buying Or Selling Real Estate

Time pressures can be used by buyer's vendors and agents to their advantage (or disadvantage) in the real estate sales process. This can add up to money gained or money lost.

Time pressure can be used to get a quick sale, and more often than not, it can influence the final sale price.

In a case where you have two keen buyers, you may be able to rush one into making an offer, through fear of missing out. Or if you are in a hurry to sell, you can use words in your advertising like: must sell quickly, owner on transfer etc.

The key is to manipulate time to your advantage and where possible bring time pressure on the other side. Sometimes it’s amazingly easy – you just ask the buyer when it is they need to move.
A good negotiator would probably say that you shouldn’t reveal your deadlines, unless you are prepared to sacrifice something in return for a quick sale.