Every Sale Needs A Motivated Buyer And A Motivated Seller

There is an old saying "it takes two to tango", and this definitely applies when buying and selling real estate. To facilitate a successful sale there needs to be a motivated buyer and a motivated seller. If the seller is not motivated then he or she might hold out for an unrealistic price out of line with the true market value of the property. An unmotivated buyer will usually walk away rather than negotiate a fair price and terms.

The serious property investor is usually on the prowl for not only a good property to buy, but also he or she is seeking out sellers that have a motivation to sell. Better still, if the motivation is to sell quickly, because a quick sale often equates to a cheap price. That motivation could be the result of a recent divorce, financial difficulties, or perhaps a job relocation or family illness or bereavement. Although some people view this as taking advantage of someones misfortune, often the property investor is doing the seller a big favor by solving his or her problem quickly and with the least amount of stress. These situations are often emotional and the property investor is wise not to get too involved with the reasons behind the house sale.